A few months ago, I was sitting with a fellow event planner talking about what we wanted our businesses to look like. She asked me, “what do you think about when you think about how you want your business to look?” I responded in that I thought of the word “eclectic, but not in a way that’s vintage or outdated, but modern and innovative.” She said, “like NEW eclectic,” and I said, “I think that’s what I want to name my business.”
From there, it somewhat snowballed. I suddenly could envision what I wanted my business to look like. The truth is, from the time I started Alexandrea Cantrell Events, a small facet was missing. I knew I liked events, I knew I liked interiors, I knew I liked designing spaces and helping people achieve looks they wanted… I just wasn’t sure how to marry the three of those things under the name Alexandrea Cantrell Events. It was time for a change. I feel as though The New Eclectic not only does a better job of reflecting what I want my business to reflect, but also does a much better job of reflecting me as a person.
When I decided on a name, I knew it was also time for a rebrand. I looked around a little, but then a friend reminded me that a very talented classmate and friend of mine from college was now doing branding (sometimes we overlook what’s right under our nose). I decided that Laura Bennett Design was a great fit for me. Laura absolutely blew me out of the water with the elements she came up with. There are several I will be implementing slowly. She is a brilliant designer and I honestly don’t think I could have found a better fit.
I also had one of my favorite photographers, Eden Ingle, do a little rebranding shoot for me. I feel like this shoot is a great representation of my style, this brand, and the direction we are heading. I will do a separate blog post going into more detail about the shoot and how wonderful Eden is in the next few days.
So what else is new?… I decided to add a member to my team, my friend Izzi. Izzi is a mover and a go getter who I not only fully trust to carry out what I have established for this business, but also am so excited for her to bring so many new elements to the table. Izzi makes up for me in the places I lack. She is a perfect addition to my team and I am so excited to see what she does for this business.
Sooo what can you expect? I am going to keep planning and designing weddings, but not quite as many as before because we are offering so many new things under The New Eclectic. Izzi will also be available as a month of coordinator. We also would LOVE to get into other events as well- specifically music industry events, so if any of you reading this have connections, hit me up!
We are also going to start offering interior styling services. Maybe you have a space, and a lot of furniture, but you want a refresh and also want to add a few new pieces. We’re your girls. We will take what you have + a few new things and give your space a full face lift.
Another new service we will be offering are our design board services… maybe you don’t want to hire an event designer because you feel like it would put too much of a strain on your budget. We have an extensive questionnaire we will send you that will tap into your style and your overall vision for your event. From there, we will create a custom design board which gives you the tools to achieve the overall appearance you want to achieve at the fraction of the cost of an event planner. More details will be coming on this soon.
Finally, you can expect more blog posts- DIYs, real weddings, styled shoots, event advice, home tips, you name it. We are really excited about this. If you have anything in particular you’d like to know about or learn about, send us an email and we will see what we can come up with!
Thank you for sticking with me as my business evolves. I am thrilled about the direction it is headed, and to have Izzi as a part of my team. We have lots of exciting things brewing and we cannot wait to share them with you guys!
